Ke Zaka
Ke Zaka is a financial literacy platform that makes financial education relevant to communities. Through the provision of relevant financial information, community members, individually and through their Stokvels and Burial Societies are able to make better informed financial decisions. Ke Zaka has been sharing financial information since 2015 through the following platforms: Television (SABC 2); Radio (Lesedi FM) and through community based outreach initiatives with relevant partners and stakeholders. Ke Zaka 4 was implemented in partnership with the Financial Services Conduct Authority (FSCA).
Purpose
Ke Zaka; is a reality-magazine show on SABC 2 that aims to empower Stokvels and Burial Societies through provision of financial information. Ke Zaka was supported by the FSCA as an AFP (Advertiser Funded Program) which saw the inclusion of important financial information by and through FSCA CED and FSCA Communications representatives, as aligned with the objectives of the FSCA. Ke Zaka documents the group’s financial challenges and provides practical advice and solution through an expert from the FSCA. In each episode groups and the viewers received information – these are tips and advice from an informed Presenter and Industry Experts to grow the groups finances and their goals and thus providing financial growth for the group and members.
Each episode introduced a financial issue that intrigued the viewers' financial savvy – they watched in order to find out how the story is resolved and gain valuable financial knowledge in the process. Ke Zaka ‘demystifies the economy’ and introduces choices that ordinary people can make to improve their lives. Each episode is character-driven so as to fully engage the interest of the viewer. Although the audience gains important financial insight, financial literacy is not delivered in a didactic way but through story telling and lessons learned.
For more information on this project kindly contact Caretha Laubscher
Email: Caretha.Laubscher@fsca.co.za
